Promoted listings appear at the top of eBay search results and category pages, increasing the chances of a sale. Choose the right ad format for your business needs and preferred ad spend. Each ad type appears in different places on the eBay marketplace and has its own fee structure. Main Types of Advertising on eBayĮBay offers a range of ad formats for different purposes and budgets. If you don’t identify with any of the above scenarios and are still struggling to get traffic and sales, eBay advertising may be the boost you need. You sell unique, high-quality products relevant to shoppers, but they’re still not moving. Do you have great products, but no one is buying? Plan to advertise ahead of peak seasons so your ads can reach potential buyers in time for them to make a purchase. Proven compliance with eBay’s selling practices policy.Īdvertising seasonal items such as Halloween costumes or winter coats lets you capitalize on increased demand during peak season. To reach the top level, you’ll need to have:Īn eBay account that’s been active for at least 90 days.Īt least 100 transactions and $1,000 in sales with U.S. This is because poor reviews or a lack of sales can dissuade potential buyers after they click on your ad.ĮBay rates sellers according to three categories: Top-Rated, Above Standard and Below Standard. Top-rated sellers with a certain number of sales and positive customer reviews generally see a better return on investment from advertising. Do you have plenty of positive customer feedback? If you don’t want to compete on price, eBay advertising can help boost your listings. If your competitor’s prices range from $57-$63 per game, you have a low possibility of landing a sale with many sellers offering a similar price. Let’s say you sell video games on eBay at $60 per game. Consequently, customers often make purchase decisions based on marginal price differences. On global marketplaces like eBay, it’s not unusual to find virtually identical product listings. Are your prices within ±5% of your competitors? Another way to differentiate products is by using unique and compelling ad headlines and descriptions that communicate the item’s value proposition. By targeting specific audiences using geographic location, category and keywords, your listing will be seen by potential buyers with purchase intent.ĮBay sellers can also use ad formats like Sponsored Brand to feature multiple products in one ad and build brand identity. With at least 1.7 billion active listings on eBay at any given time, product differentiation is critical to landing a sale, especially if you sell widely available goods. Are you selling widely available products? Advertising can be more effective than SEO in boosting product visibility. The ecommerce platform also offers promotional tools to make new listings more desirable such as free shipping offers, coupons and discounts, promotional badges, eBay deals and more. Are your listings getting pushed down?ĮBay advertising can improve product visibility to potential buyers by placing sponsored listings at the top of search results and category pages, which can lead to higher click-through rates and sales. Advertising is also useful for promoting an underperforming product, even if you already have a steady stream of customers. If you’re a new seller struggling to get views and conversions on your product listings, advertising will increase product discoverability and generate sales. Here’s a guide to how that works and how to determine if it will benefit your business. That said, there are still many advantages to advertising on eBay. The new fee calculation is based on the item’s total sale price, including taxes, shipping and other applicable fees. eBay offers a range of ad formats and lets sellers target specific keywords, categories and geographic locations.ĮBay made changes to its fee structure in 2022, raising ad fees from 1% to 2%. Advertising on eBay boosts the visibility of product listings and vastly increases the chance of conversions. While eBay is best known as a destination for used items - vintage furniture, clothing, books and collector’s items - the most expensive item ever sold on eBay was a superyacht, which cost $168 million and included a helicopter garage and swimming pool.Īs with many popular ecommerce platforms, sellers on eBay often struggle to stand out and get eyes on their product listings. What’s unique about eBay is that sellers can create listings with a fixed price or start an auction.ĮBay is the third-most downloaded shopping app in the U.S., after Walmart and Amazon. EBay remains one of the top online marketplaces for selling new and used goods, with more than 100 million visits to its website each month and 135 million users worldwide.
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